Rossignol
Brand Identity, Fall 24
Founded in 1907 by Abel Rossignol, the brand’s rich Alpine heritage offers an opportunity to stand apart. This rebrand merges high performance with timeless elegance, honoring its French roots and dedication to craft while pushing the boundaries of modern ski culture. Positioning Rossignol as a leader in winter sports while expanding its appeal to both athletes and lifestyle enthusiasts, embodying sophistication on and off the slopes.