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Curio Pop UP
Branding | Art Direction | Small Buisness |  Fall 2025

Curio is a student-led pop-up shop. Each year, students brand the store and sell products created by fellow students designers, artist, and makers. With a team of eight amazing friends and colleagues, we developed the branding for Curio. Every pixel, from the identity system to the storefront, to social media, website, was designed by the team. 

Branding Team:
Sophia Murdock (Creative Director)
McCray McClellan (Art Director)
Maya Bringhurst (Project Manager, Social Media & Motion)
Bruce Cui (Web Design & Storefront)
Olivia Stephenson (Merchandise Design)
Kenzie Dahl (Packaging)
Faith McCreadie (Storefront)
Jane Wilson (Product/Headshot Photography)

Additional Collaborators
Davis Dial (Outdoor Curio Team Shoot)
Glushan (Web Dev)

I wish I had the space to highlight each member and their individual contributions, but I will keep it brief and say how grateful I am to have worked with some of my dearest friends and talented driven designers.

My role as Art Director was to help build and implement the visual identity. This included everything from sourcing furniture on Facebook Marketplace to creating mood boards, hanging posters, motion work, screen printing, working on the logotype, laying out the store, building and executing the SKU system, etc. 

My primary focus was typography and the secondary type system. Sophia, our Creative Director, and I both wanted to explore a script logotype to bring a refined feel to the store. Sophia used AI exploration and then her own refinement to establish the initial direction, passing the logotype to myself and Bruce. After many rounds of iteration and glyph refinement, we arrived at the final logotype used for Curio.



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