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Bioluma
Speculative Brand Identy 
Type design /Motion design /Fall 25
BYU Chroma Student Show /Jurors Choice 2025

Bioluma is a group dedicated to the exploration of Bioluminescence, and Bioelectricity. They are a commonwealth that studies and nurture bioluminescent events and creatures. They support all of natures unique phosphorescent creatures. The group also has a love for electronic music. They can be found spending late nights researching, exploring, and of course head-banging, in what they would call “natures night life.” They have found their version of “a better night club.”

It uses a full custom logotype with a slight horizontal strain. The counter of the B derives from a formula of bioluminescent chemicals, utilizing the structure of a pentagram and hexagon.





Motion Poster & Experiments


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